The idea that colors are symbolic of certain emotions or positive characteristics is no novel...
When people think about some of the biggest brands in the world—Nike, Coca-Cola, Apple—there's a good chance the first image that comes to mind is that particular company's logo. Consumers associate entire corporate structures with small, often simplistic symbols that convey a large part of the company's identity. For small businesses, startups, or even established companies considering a re-brand, graphic design and logo selection can have a huge impact on the company's culture as well as the bottom line.
Why Is a Logo Important?
A company's logo is its first impression, the face it presents to the consumers of the world. In today's global economy, those consumers have unprecedented levels of choice. For that reason, it's important to make the best first impression possible with a powerful logo. The first step in creating a logo is determining what makes the company special, why that appeals to people, and which type of person it appeals to. From there, it's just a matter of using design to express those core ideas.
Complete Competitive Analysis
A good way for the design team to get a sense of what they do and don't like is to see what other businesses in the sector use. Businesses compete for customer eyeballs on the shelves, online, in ads, and elsewhere, so understanding what works for other companies—and where there is room to distinguish—is a good first step.
Color, Typography, and Message
Once a business has settled on its core brand identity and done some reconnaissance on what others in their sector use, it's time to get down to brass tacks. Fonts can be used to convey playfulness or professionalism. Colors can generate excitement with reds and yellows or a chill, laid-back vibe with blues and greens. Is the business simple and minimalist or fun and active? These are questions to be thought through and experimented with when designing a logo.
Once you've decided on a logo you love, it's time to get it out there! Kaufman Container is a leading wholesale packaging company that can help you brand a virtually limitless range of products. Our solutions include every step of the process from design and development all the way to warehousing and transportation. Put your best face out to the world and create your project today. Call 216-898-2000 to get started.
