--- title: How Color Psychology Affects Package Design | Kaufman Container description: Tips for designing your company's logo. Consumers have emotional reactions to colors, and considering this when designing a logo can help create effective branding. --- [Skip to content](https://blog.kaufmancontainer.com/how-color-psychology-affects-logos-and-package-design#main-content) [![](https://blog.kaufmancontainer.com/hs-fs/hubfs/Kaufman%20Container%20Logo.png?width=1193&height=392&name=Kaufman%20Container%20Logo.png)](https://blog.kaufmancontainer.com/) Open main navigation Close main navigation - [Contact us](https://www.kaufmancontainer.com/service/contact/) [Contact us](https://www.kaufmancontainer.com/service/contact/) Apr 14, 2022 10:50:27 AM # How Color Psychology Affects Logos And Package Design [Admin](https://blog.kaufmancontainer.com/author/admin) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.kaufmancontainer.com/how-color-psychology-affects-logos-and-package-design) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.kaufmancontainer.com/how-color-psychology-affects-logos-and-package-design) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.kaufmancontainer.com/how-color-psychology-affects-logos-and-package-design) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.kaufmancontainer.com/how-color-psychology-affects-logos-and-package-design) [envelope icon](mailto:?body=https://blog.kaufmancontainer.com/how-color-psychology-affects-logos-and-package-design) The idea that colors are symbolic of certain emotions or positive characteristics is no novel concept. Even common expressions play on the connection; if you're mad, you may be "seeing red," and sadness may leave you "feeling blue." However, the psychological correlation may run even deeper. While everyone perceives color and their meanings differently, general guidelines gleaned from years of studies can be almost universally applied, and companies regularly use this information in their logo design.   ## **How Color Psychology Works**![Sample product containers in blue and silver packaging ](https://blog.kaufmancontainer.com/hubfs/Imported_Blog_Media/kaufman_collection_in_box.jpg)   When the eye views colors, photoreceptors called cones transmit signals to the brain, which decodes the visual stimuli and gives them meaning. This meaning can be emotive or indicative of certain traits, such as health, power, or luxury. This is the primary reason advertisers use color psychology when designing logos; consumer perceptions subconsciously influence the way they feel about a product just by looking at its [packaging design](https://www.kaufmancontainer.com/our-solutions/bottle-decoration/). Also, color plays a significant role in memory. In some instances, a certain color or colors may create an instantaneous connection in the consumer's brain. For example, red and yellow may immediately bring to mind McDonald's. By using color, companies can create a memorable logo that conveys a similar meaning or perception across a wide consumer base. ## **Common Color Associations** Colors are often chosen based on their industry popularity.   - Blue: Technology and insurance (trust, dependability, logic) - White: Health and wellness (purity, cleanliness, hygiene) - Green: Nature and outdoors (eco-friendly qualities) - Red: Retail (new, exciting, stimulating) - Black: Fashion and finance (dignity, wealth, sophistication) ## **Choosing for Success** The key to taking advantage of color psychology is performing industry and market research. According to research by the Cardiff Business School, the way a company uses color can drastically change its meaning. Green, for example, can be associated with health or sickness. Color meaning also varies by factors such as culture and gender, so the colors used in logo design must appeal to the intended market. By making a sound, logical decision on color, companies may find that its positive perception by consumers lends to its ultimate success.   Another critical aspect of a good branding strategy is product packaging. Kaufman Container has been providing quality packaging that complements our clients' brands since 1910. Call us today at 216-898-2000 to find the best [stock packaging](https://www.kaufmancontainer.com/search/?keyword#availability=Stock%20Available) or [custom packaging](https://www.kaufmancontainer.com/create-your-project/) for your brand. ## Related posts [![](https://blog.kaufmancontainer.com/hs-fs/hubfs/Imported_Blog_Media/photo-1498075702571-ecb018f3752d.jpeg?height=200&name=photo-1498075702571-ecb018f3752d.jpeg)](https://blog.kaufmancontainer.com/how-to-design-the-best-logo) ## [How to Design The Best Logo](https://blog.kaufmancontainer.com/how-to-design-the-best-logo) [Admin](https://blog.kaufmancontainer.com/author/admin) Apr 14, 2022 10:50:27 AM When people think about some of the biggest brands in the world—Nike, Coca-Cola, Apple—there's a... [Read more](https://blog.kaufmancontainer.com/how-to-design-the-best-logo) [![](https://blog.kaufmancontainer.com/hs-fs/hubfs/Imported_Blog_Media/Concept_to_completion_deco_kit1.jpg?height=200&name=Concept_to_completion_deco_kit1.jpg)](https://blog.kaufmancontainer.com/why-package-design-is-important) ## [Why Package Design Is Important](https://blog.kaufmancontainer.com/why-package-design-is-important) [Admin](https://blog.kaufmancontainer.com/author/admin) Apr 14, 2022 10:50:27 AM In today’s highly competitive business environment, manufacturers have to think outside the box to... [Read more](https://blog.kaufmancontainer.com/why-package-design-is-important) [![](https://blog.kaufmancontainer.com/hs-fs/hubfs/Imported_Blog_Media/Cannabis_Leaf-1.png?height=200&name=Cannabis_Leaf-1.png)](https://blog.kaufmancontainer.com/cannabis-packaging/pg2) ## [Cannabis Packaging](https://blog.kaufmancontainer.com/cannabis-packaging/pg2) [Admin](https://blog.kaufmancontainer.com/author/admin) Apr 14, 2022 10:50:27 AM Cannabis Packaging Supplier Kaufman Container has been a leading packaging company since 1910. We... [Read more](https://blog.kaufmancontainer.com/cannabis-packaging/pg2) [Follow us on Facebook](https://www.facebook.com/kaufmancontainer) [Twitter icon](https://twitter.com/kaufmancont) [linkedin-in icon](https://www.linkedin.com/company/kaufman-container) [instagram icon](https://www.instagram.com/kaufmancontainer/) [Follow us on Facebook](https://www.youtube.com/channel/UCgS8Yva5h0qxLAU3SSre7Mg) [Follow us on Facebook](https://www.tiktok.com/@kaufmancontainer) [Follow us on Facebook](mailto:sales@kaufmancontainer.com) - [Homepage](https://www.kaufmancontainer.com/) - [Browse our Products](https://www.kaufmancontainer.com/products/packaging-containers/) - [Decorating](https://www.kaufmancontainer.com/our-solutions/bottle-decoration/) - [Contact Us](https://www.kaufmancontainer.com/service/contact/) --- [![](https://blog.kaufmancontainer.com/hs-fs/hubfs/Kaufman%20Container%20Logo.png?width=1193&height=392&name=Kaufman%20Container%20Logo.png)](http://kaufmancontainer.com) 1000 Keystone Parkway, Suite 100, Cleveland, OH 44135 Copyright © 2026, Kaufman Container ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://blog.kaufmancontainer.com/author/admin" }, "dateModified" : "2023-04-17T18:01:09.057Z", "datePublished" : "2022-04-14T14:50:27.000Z", "headline" : "How Color Psychology Affects Package Design | Kaufman Container", "mainEntityOfPage" : { "@id" : "https://blog.kaufmancontainer.com/how-color-psychology-affects-logos-and-package-design", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.kaufmancontainer.com/hubfs/Kaufman%20Container%20Logo.png" }, "name" : "Kaufman Container" } } ```