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Why Is Trial-Size Packaging Such A Big Deal?”

When you walk into a store, the first thing you see is the packaging. From bright colors to bold fonts, packaging plays an essential role in attracting customers and influencing their purchasing decisions. This is why trial-size packaging has become such a big deal for both product retailers and their customers—flexibility.

Trial-size packaging is designed to provide customers with a small, affordable sample of a product. It's a great way to give potential customers a chance to try a product before committing to a larger purchase. Here are some reasons why trial-size packaging is a good overall investment for product retailers and their customers:


Trial Size Packaging

Cost-Effective for Customers

One of the biggest advantages of trial-size packaging is that it is cost-effective for customers. They get the opportunity to try a product without having to commit to a full-size product. This is particularly helpful for customers who are unsure if a product is right for them or who don't want to spend a lot of money on a product they may not like.

Low-Risk Purchases

Trial-size packaging reduces the risk for customers who may be hesitant to try a new product. Customers can try a product without worrying about wasting money on something they may not like. Low-risk decisions also make customers feel more comfortable about trying new products and can open up a new customer base for the product retailer.

Increases Product Awareness

Trial-size packaging is an effective way to increase product awareness. Customers who try a product and like it are more likely to purchase a full-size product in the future. This is especially true if the trial-size packaging is eye-catching and memorable, as it can create a positive association with your brand!

Easy to Transport

Trial-size packaging is also convenient for customers who are on the go. The small size makes it easy to carry in a purse or travel bag, making it a great option for travelers or those who need something while staying in a hotel or traveling through an airport.

Encourages Customer Loyalty

Providing customers with a trial-size product can help build customer loyalty. Customers who feel valued and appreciated are more likely to become repeat customers. Additionally, as said above, offering trial-size products can be a great way to introduce customers to new products, which can encourage them to try other products from the same brand. “I love their X, maybe I’ll like their Y?”

Novel or “Mini” Value

Have you ever noticed that sometimes people buy something simply because it’s smaller? Well, that isn’t something you just happened to notice, scientists have too! Our brains have a fascination with things that are smaller in design or miniature, and this can have a significant impact on sales (for the right products, in the proper industries). Think hand sanitizers, candy/food product dispensers, and other things often associated with “cute” or “tiny” designs.

Easy to Customize

Trial-size packaging can be customized to fit the needs of a specific product or brand. This can include unique shapes, colors, or even scents. Customized packaging can help a product stand out on the shelves and create a memorable experience for customers.

Trial-size packaging is a big deal because it provides customers with a cost-effective and low-risk way to try a new product. It also helps increase product awareness, encourages customer loyalty, and can be customized to fit the needs of a specific product or brand. For product retailers, trial-size packaging is an overall excellent investment that can lead to increased sales and a larger customer base.

At Kaufman Container, we understand the importance of packaging in product sales. Our team of experts can help you create custom packaging solutions that meet your specific needs. Contact us today at to learn more.