Shrink Sleeve Labeling: Terms to Know

In the dynamic world of packaging, shrink sleeve labeling is just one of the decorating techniques used for enhancing product visibility and consumer engagement. At Kaufman Container, understanding the key terms associated with shrink sleeve labeling is crucial for navigating the complexities of packaging decoration. Whether you're new to the industry or seeking to deepen your knowledge, mastering these terms will empower you to make informed decisions that elevate your brand's presence in the marketplace. Join us as we explore the essential terminology that defines the art and science of shrink sleeve labeling in packaging decoration.

First, what is shrink sleeve labeling?

• Shrink sleeve labeling allows for a full-color, 360-degree printed label to be applied (with heat) to a bottle or container which causes the label to conform to its shape.

What are Kaufman Container's shrink sleeve labeling capabilities?

• • 2 Steam tunnels
  • 1 Radiant heat tunnel
  • Can offer bottle orientation (front/back)
  • Can puncture holes in labels to help offset trapped air.
  • Can hand apply or run automatically.

Shrink Sleeve Labeling Terms to Know:

• • • Bullet: Tooling used to apply the seamed flat labels.
    • Puck: Used when bottles need to be inverted (neck down) to properly shrink.
    • Feed Screws: Used to help orient packaging down the line. 
    • Grid Material: The first step is to help identify how the label shrinks onto the bottle. This process helps with designing artwork for distortions.
    • Lay Flat: The width of the flat seamed shrink sleeve
    • Cut Length: Total height of shrink sleeve

In conclusion, mastering the terminology associated with shrink sleeve labeling is not just about understanding technical jargon—it's about unlocking the potential to innovate and differentiate in the competitive landscape of packaging. At Kaufman Container, our commitment to providing comprehensive shrink sleeve labeling capabilities, including steam and radiant heat tunnels, bottle orientation options, and precise label application techniques, underscores our dedication to meeting diverse customer needs with excellence. By equipping yourself with knowledge of terms like bullets, pucks, and grid materials, you empower your brand to leverage shrink sleeve labeling as a powerful tool for enhancing product appeal and consumer engagement. Stay informed, stay competitive, and transform your packaging strategy with Kaufman Container.

Watch our pre-recorded webinar on shrink sleeve labeling at Kaufman Container here: